Greenlight Television awarded five-year agreement to provide host television production services
17 June 2024
Greenlight Television has been awarded a five-year agreement with Isle of Man TT Races to provide host television production services until TT 2028.
Through the TT+ digital channel, launched in 2022, billions of viewers are able to access live, uninterrupted, and immersive coverage of the TT Races, broadcast by Isle of Man based Greenlight Television.
The live coverage forms part of the ‘TT Experience’, which offers access to exclusive interviews and features, including behind the scenes footage, extended race highlights, and over 100 archive races for TT enthusiasts around the world.
Isle of Man TT Races launched the TT Digital Broadcast Strategy in 2022, with the aim to increase awareness of the event and so far, has resulted in the TT audience to increase by 260% driven by year-round, free-to-access digital content across a range of platforms including the TT’s own streaming service TT+.
Mrs Sarah Maltby MHK, Political Member with responsibility for Motorsport and Visit Isle of Man, commented:
‘Providing an enhanced TT experience that is accessible for all fans is a huge part of the TT Broadcast Strategy, so to have local company Greenlight Television signed on for a further five years is great news. This agreement also aligns to the overarching strategy to ensure the long-term sustainability of the event, supporting our strong and diverse local economy and a key part of our Island’s heritage.’
Mrs Maltby added: ‘The live broadcast has transformed the way thousands of fans follow the TT, with the expert team at Greenlight managing to convey the natural emotion, tension and raw energy that can only be found at this event.
‘A lot of hard work has gone into this project over the past two years, and I know the team are geared up to make the 2024 TT Races coverage even better.’
Dave Beynon, Director at Greenlight Television said: ‘It is an honour to be awarded a five-year contract to provide host television production services for the TT Races. Working with the TT Isle of Man team to bring the TT event into this new chapter is amazing and we’re excited to play a part in promoting the races as well as bringing the unrivalled spectacle that is the Isle of Man TT Races to fans around the world.’
Greenlight have previously won awards for their work on the TT coverage including ‘TV Production Company of the Year’ by Motorsport Awards and ‘Best Sports or Live Event Category’ by the Broadcast Digital Awards.